University of Business & Technology, Jeddah

Since its establishment in 2000, the University of Business and Technology (UBT) has been a pioneer in private higher education, providing undergraduate and graduate programs that are responsive to current and future market needs. With four diverse colleges in the fields of Business Administration, Engineering, Advertising, and Law and over 60 programs and tracks, UBT is dedicated to offering quality education that is transformative in nature – This means the university is value-driven, market-oriented, and focused on delivering a learning experience that empowers students to thrive.

UBT serves over 5,000 students across 28 undergraduate and graduate programs and has proudly graduated more than 12,000 individuals. Many of its alumni now hold leadership positions both in Saudi Arabia and internationally. As a leading institution in Saudi Arabia's private education sector, UBT fosters a dynamic environment for innovation and collaboration, complemented by state-of-the-art facilities designed to host impactful events such as APCG 2026.

Accreditation

UBT leads Saudi Arabia's private higher education sector with the highest number of nationally accredited programs which consistently surpasses national standards for quality.

UBT is an internationally accredited institution, honored with a prestigious 5-star QS rating, and recognized by the Times Higher Education Impact Ranking for its contributions to the 8th Sustainable Development Goal: Decent Work and Economic Growth. This recognition affirms that the university’s slogan: “Education for job opportunities and entrepreneurship.”

Strategy

UBT’s mission goes beyond academics. The university is deeply committed to making a difference through community-driven initiatives and research that address real-world challenges. With a focus on creating meaningful economic and social impact, UBT continuously strives to foster collaboration, innovation, and growth.

Nurturing Talent and Giftedness

UBT is committed to creating a supportive ecosystem where giftedness can flourish. Whether through specialized programs or a culture that celebrates excellence, UBT ensures that talent is nurtured, refined, and empowered to shine.

UBT Tech Valley, in particular, has supervised many research projects on grecognizes that talent development requires an integrated system that nurtures and crystalizes giftedness. This means that giftedness is a dynamic interaction of multiple factors, while some innate other factors are environmental. UBT understands its importance in supporting and developing talent both within and outside the University, and therefore creates an environment conducive to excellence.